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    <lastmod>2022-06-12</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.josephchan.net/contact</loc>
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    <loc>https://www.josephchan.net/work</loc>
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    <lastmod>2022-04-28</lastmod>
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      <image:title>Work</image:title>
      <image:caption>FEATURE INTEGRATION Spotify Connect New social features that have been seamlessly integrated into Spotify’s existing interface. Can you spot the difference? Read the Case Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316974669-1YENEBVCIKRGSUFC5SY3/BHUKU-2200.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>BOOK READER APPLICATION Bhuku An end-to-end app that delights its users with social features aimed to connect readers together across the globe. Read the Case Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316869290-NLSKNY8A2E2VZNP43B14/MM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>BLOCKCHAIN GAME Mechanized Mayhem A responsive website that aims to crowdfund Sadbots’ developing blockchain game - Mechanized Mayhem. Read the Case Study</image:caption>
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  <url>
    <loc>https://www.josephchan.net/zeit-case-study</loc>
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    <lastmod>2020-06-08</lastmod>
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      <image:title>Zeit Case Study</image:title>
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      <image:title>Zeit Case Study</image:title>
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      <image:title>Zeit Case Study</image:title>
      <image:caption>Here is a breakdown of the various direct and indirect competitors that I found, complete with their identified strengths and weaknesses, and four provisional personas that were made using that data.</image:caption>
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  <url>
    <loc>https://www.josephchan.net/spotify-social-feature-case-study</loc>
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    <lastmod>2021-03-15</lastmod>
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      <image:title>Spotify Social Feature Case Study</image:title>
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      <image:title>Spotify Social Feature Case Study</image:title>
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    <loc>https://www.josephchan.net/bhuku-case-study</loc>
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    <lastmod>2021-03-14</lastmod>
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      <image:title>Bhuku Case Study</image:title>
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  <url>
    <loc>https://www.josephchan.net/mechanized-mayhem-case-study-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-07</lastmod>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915214079-WN8I64F3JJ7U77Q16VEA/Key-Insights.png</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915165226-TKFIX9R9N0A502TZBBKL/Insights%2B2-8.jpg</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915462913-MFLCXDZJGW6QWVKMGPBO/Mechanized+Mayhem+Sitemap+1.2.PNG</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266807950-5OLVS3ITNCWKRBOBVDET/Business-%26-User-Goals-1.3.png</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615779598602-7ODEBCKSEMCHU500IEDN/Mid-Fi-Homepage-Responsive.png</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615780233727-9H0TS2D4JTTNBERASAHE/Task%2BFlow%2B1.2.jpg</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266917903-VYIWZJO0PPOB0XR4AC7L/Low-Fi+Sketches.png</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915527246-S5S47O7Y7B0HTZOXDNBX/Mechanized+Mayhem+User+Flow.PNG</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915886787-KTMAQIRKXS50TD5AX8OG/1170+Px+%E2%80%93+CHARACTER+DETAILS.png</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1616461316121-MNJACKX5GJDE1UQO71UF/ezgif.com-gif-maker.gif</image:loc>
      <image:title>Mechanized Mayhem Case Study</image:title>
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  </url>
  <url>
    <loc>https://www.josephchan.net/helloella</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1619487338546-14OQQ1N9N0HL4B2XU8NG/20200727_130846.jpg</image:loc>
      <image:title>Dribbble Landing - Recruit Live User Feedback.</image:title>
      <image:caption>I will plan, recruit, and conduct usability testing with live users to identify issues with the current designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1619488661550-NAV7UL2HAQQZTZNX3HTM/Affinity-Map.png</image:loc>
      <image:title>Dribbble Landing - Recommend Solutions.</image:title>
      <image:caption>I will analyze the data and recommend specific design solutions. With your approval, I will implement them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1619489642345-ST07C7CCPKD2CM89XJSN/Dribbble-Bhuku-Cover2.png</image:loc>
      <image:title>Dribbble Landing - Create Engaging Designs.</image:title>
      <image:caption>I will redesign the app with an engaging interface that does not interrupt the user’s journey, but rather, enhances it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316869290-NLSKNY8A2E2VZNP43B14/MM.png</image:loc>
      <image:title>Dribbble Landing</image:title>
      <image:caption>BLOCKCHAIN GAME Mechanized Mayhem A responsive website that aims to crowdfund Sadbots’ developing blockchain game - Mechanized Mayhem. Read the Case Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316974669-1YENEBVCIKRGSUFC5SY3/BHUKU-2200.png</image:loc>
      <image:title>Dribbble Landing</image:title>
      <image:caption>BOOK INVENTORY APP Bhuku An end-to-end app that delights its users with social features aimed to connect readers together across the globe. Read the Case Study</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.josephchan.net/feedster</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-14</lastmod>
    <image:image>
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      <image:title>Feedster</image:title>
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    <image:image>
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      <image:title>Feedster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1623636236558-DU3YELSDV9Z326IIEC7X/Group+Brainstorm+1.PNG</image:loc>
      <image:title>Feedster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1623636807960-EM9S7WTGYXPZPPDLCDLP/Screen+Shot+2021-06-12+at+9.07.32+AM.png</image:loc>
      <image:title>Feedster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1623636394104-VC7Y1R6A55LFSIED4BB5/Group-Brainstorm-Members.png</image:loc>
      <image:title>Feedster</image:title>
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    <image:image>
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      <image:title>Feedster</image:title>
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    <image:image>
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      <image:title>Feedster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1623639757429-7CNHLR0XF7X05AYDGORE/Pain+Points+Mid+Fi.png</image:loc>
      <image:title>Feedster</image:title>
    </image:image>
    <image:image>
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      <image:title>Feedster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.josephchan.net/spruce-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614914548914-KZO69E6KRHAUCDILZBB3/MM-Cover.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615781425405-B9H20YU9R7MZIOR1LE34/Process.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915165226-TKFIX9R9N0A502TZBBKL/Insights%2B2-8.jpg</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915035892-RYQM7XPVFYWGSQQ7CDD1/Empathy%2BMap-8.jpg</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915214079-WN8I64F3JJ7U77Q16VEA/Key-Insights.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915287390-ZATMT9SCZ26GJYRPYG9U/Persona.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266807950-5OLVS3ITNCWKRBOBVDET/Business-%26-User-Goals-1.3.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915462913-MFLCXDZJGW6QWVKMGPBO/Mechanized+Mayhem+Sitemap+1.2.PNG</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615779598602-7ODEBCKSEMCHU500IEDN/Mid-Fi-Homepage-Responsive.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915527246-S5S47O7Y7B0HTZOXDNBX/Mechanized+Mayhem+User+Flow.PNG</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266917903-VYIWZJO0PPOB0XR4AC7L/Low-Fi+Sketches.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615780233727-9H0TS2D4JTTNBERASAHE/Task%2BFlow%2B1.2.jpg</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615267172229-HSLDRVYS2J7A2I5UXP0T/Affinity-Map.jpg</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615267219278-6M3JOGAMGNMUS65WEBLM/Observational-Patterns.jpg</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615512937660-C4HAULRY8AOIDAHGUUEB/Logo-%26-Style-Tile.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915919845-JC2DUFZEU3CQUWGA0J9X/UI-Kit.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1616461316121-MNJACKX5GJDE1UQO71UF/ezgif.com-gif-maker.gif</image:loc>
      <image:title>SPRUCE Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915886787-KTMAQIRKXS50TD5AX8OG/1170+Px+%E2%80%93+CHARACTER+DETAILS.png</image:loc>
      <image:title>SPRUCE Case Study</image:title>
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  </url>
  <url>
    <loc>https://www.josephchan.net/work-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316914916-V6A31F3KCTW9MXYIYZGF/SPOTIFY.png</image:loc>
      <image:title>Work #2</image:title>
      <image:caption>FEATURE INTEGRATION Spotify Connect New social features that have been seamlessly integrated into Spotify’s existing interface. Can you spot the difference? Read the Case Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316869290-NLSKNY8A2E2VZNP43B14/MM.png</image:loc>
      <image:title>Work #2</image:title>
      <image:caption>BLOCKCHAIN GAME Mechanized Mayhem A responsive website that aims to crowdfund Sadbots’ developing blockchain game - Mechanized Mayhem. Read the Case Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614316974669-1YENEBVCIKRGSUFC5SY3/BHUKU-2200.png</image:loc>
      <image:title>Work #2</image:title>
      <image:caption>BOOK READER APPLICATION Bhuku An end-to-end app that delights its users with social features aimed to connect readers together across the globe. Read the Case Study</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.josephchan.net/mm-case-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614914548914-KZO69E6KRHAUCDILZBB3/MM-Cover.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615781425405-B9H20YU9R7MZIOR1LE34/Process.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915035892-RYQM7XPVFYWGSQQ7CDD1/Empathy%2BMap-8.jpg</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915287390-ZATMT9SCZ26GJYRPYG9U/Persona.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915165226-TKFIX9R9N0A502TZBBKL/Insights%2B2-8.jpg</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915214079-WN8I64F3JJ7U77Q16VEA/Key-Insights.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266807950-5OLVS3ITNCWKRBOBVDET/Business-%26-User-Goals-1.3.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915462913-MFLCXDZJGW6QWVKMGPBO/Mechanized+Mayhem+Sitemap+1.2.PNG</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615780233727-9H0TS2D4JTTNBERASAHE/Task%2BFlow%2B1.2.jpg</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1614915527246-S5S47O7Y7B0HTZOXDNBX/Mechanized+Mayhem+User+Flow.PNG</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615266917903-VYIWZJO0PPOB0XR4AC7L/Low-Fi+Sketches.png</image:loc>
      <image:title>MM CASE TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecdb2ff6fe6734553576787/1615779598602-7ODEBCKSEMCHU500IEDN/Mid-Fi-Homepage-Responsive.png</image:loc>
      <image:title>MM CASE TEST</image:title>
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